#NewRules Beyonce Reveals Why She Released 14 Songs & 17 Videos All In One Night
#NewRules Beyonce Reveals Why She Released 14 Songs & 17 Videos All In One Night

Well, y’all kept asking “Where’s the new album?’…

At midnight on the 13th (1 +3 = 4) of December, Beyonce followed in her  hubby’s footsteps with some new rules of her own when she decided to drop her  fifth studio album, with no warning and no promotion. The self-titled album is  priced at $15.99 on Itunes, and although  you can’t download any of the content separately, you get BANG for your buck  with 14 songs and 17 videos.

Today is obviously Bey Day!

Although fans are still shocked that she decided to put out her album and  it’s videos all at one time, Beyonce has been plotting this for some time after  being unhappy with the shift in the music industry. In her Life Is But A  Dream Documentary that first aired on HBO earlier this year, she said that  people don’t make albums anymore, they just try to sell a bunch of quick singles  or put out an album every year.  She also made the statement that people  don’t listen to a body of work anymore, and they are brainwashed. Now, the focus  is more on who they are dating and what their child is wearing, versus their  voice and art form. [Full statement here] via Nicole Bitchie.

Today, Beyonce reiterated her thoughts on today’s music, while explaining the reason she decided to release her album in this particular way:

I feel like right now, people experience music differently. I remember  watching Thriller on TV with my family, it was an event, we all sat around the  TV and now looking back, I am so happy I was born  around that time. I miss that immersive experience. Now, people only listen to a  few seconds of a song on their IPODS, they don’t really invest in a whole album.  It’s all about the single and the hype. There’s so much that gets between the  music, and the artists and the fans. I felt like, I don’t want anybody to give  the message when my record is coming out. I just want this to come out when it  is ready, and from me to my fans.

I told my team, ‘I want to shoot a video for every song and put them all out at the same  time!’ Everyone thought I was crazy, but we’re actually doing it, it’s  happening!’

I wanted to make this body of work, and I feel like it’s something that’s  lost in pop music. I wanted people to hear things differently and have a first  impression. Not just listen to a 10 second clip, but actually be able to see a  whole vision of the album. It was important that we made this a movie, we made  this an experience.

I wanted everyone to see the whole picture, and to see how personal  everything was to me. I will make my best art and just put it out. And that’s  why it’s out today!

Here are a 6 facts about the  new album:

1) This album took a year and a half to create.

2) The initial recording process started in the summer of 2012, after the  writers and producers gathered under one roof in The Hamptons to live together,  work together and to immerse themselves into her world and into her head.

3) The videos were shot throughout her Mrs. Carter Show World Tour in places  that included a beach in Brazil, the streets of NYC, a rollercoaster in Coney  Island, New York, downtown Los Angeles,  a chateau in Paris, a roller skating rink  in Houston, Texas where she skated as a child, and a beautiful church in South  America.

4) There are a long list of songwriters, producers, and video directors on  the project which include JAY Z, Timbaland, Justin Timberlake, Pharrell  Williams, Drake, The Dream, Sia, Miguel, Frank Ocean, Hit Boy, Ammo, Boots,  Detail, Hype Williams, Terry Richardson, Melina Matsoukas, Jonas Akerlund, Noah “40″ Shebib, and more [No Ne-Yo????]

5) The album is available exclusively on Itunes (sucks for Droid users) for a  week. It will go to retail December 21.

6) Two tracks are expected to be announced as the lead singles for different  formats next week (per Billboard). [The last time she did this was with her  third studio album ‘I Am…Sasha Fierce’]

Check out some of the videos from the new album below.
You can pick up the album tonight via iTunes.

Drunk in Love (feat. Jay Z) by dm_504189fc1a892

Gary's inimitable style has made him one of radio's standout personalities, ''Honey". His ever-popular "Colour of the Day", fashion reports, flawless entertainment news and celebrity gossip (which Gary calls "Da Tea") are can't-miss features for Rickey Smiley Show listeners and now Dish Nation viewers.

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